Privacy-Policy (the “Site”) is owned by FPV Associates LLC, d/b/a Heard it From a Mom. (“HIFAM”) This Privacy Policy governs HIFAM’s (“we”, “us” or “HIFAM”) treatment of personally identifiable information that HIFAM collects when you use the (the “Site”). By visiting the Site, you accept this Privacy Policy. HIFAM values your privacy and is dedicated to protecting your personal information and providing you with Notice, Consent, Security and Access.


Tracking Technology. HIFAM logs IP addresses (a unique number assigned to every computer on the Internet) in order to improve security, analyze trends and administer the Site. We may track your movement within the Site, the pages from which you were referred, access times and browser types. We only use this information in aggregate to gauge the effectiveness of our Site, track information for statistical purposes and to improve the products and services we provide and do not link that information to you personally. We store information that we collect through cookies, log files, clear gifs, and/or third party sources for instance to verify your address or update your information and to create a “profile” of your preferences. We tie your personally identifiable information to information in the profile, in order to improve the content of the Site for you. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this Site. We use session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our Site. A session ID cookie expires when you close you browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Persistent cookies are used to differentiate users of our Site from subscribers of our service to customize the content of certain sections of the Site and enable us to track and target the interests of our subscribers and to enhance the experience on our Site. If you reject cookies, you may still use our Site, but your ability to use some areas of our Site may be limited and you may not be able to use certain features of the Site.

Personal Information You Provide. You must register with HIFAM and complete the registration form in order to participate in the Product Relays. You will also be asked to participate in surveys to provide feedback on the products and services you sample. That information will be passed along to the manufacturers and services providers. If you participate, we may request certain personally identifiable information from you. Participation in these surveys is completely voluntary and you therefore have a choice whether or not to disclose this information.

Third Party Links. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies only to information collected by our Site.

Advertisements. We may from time to time use various outside ad-serving companies to serve advertisements on our Site. In the process of serving advertisements, the ad serving companies may place a cookie in your browser’s cookie file and may use information about your visits to this and other websites in order to provide advertisements on this Site and other websites about goods and services that may be of interest to you. By delivering ads on our site, the ad-server is able to record what ads a user — identified by the unique cookie — has seen, and what pages the user was viewing when the ads were delivered. This web usage information is combined with other ad delivery information the ad-server has collected from your visits to our Site and other sites not affiliated with HIFAM. This non-personally identifiable information is used as part of the ad-serving process for reporting and to select and direct the ads you see online at our Site and other sites not affiliated with HIFAM.

Promotions. From time to time we may provide you the opportunity to participate in sweepstakes or other promotions on our Site, which might be sponsored or conducted by a third party. If you participate, we will request certain personally identifiable information from you. Participation in these promotions is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information. If there is a third party sponsor involved please make sure to review that party’s privacy policy.

Children’s Privacy. HIFAM does not encourage participation or visitation by children. Visitors who are known to be under the age of 18 are prohibited from becoming registered users. HIFAM does not knowingly collect personally identifiable information from anyone under the age of 18.