Michelle and Tiffany were working together for a prominent marketing company when Tiffany became pregnant with her daughter. She immediately asked Michelle, a Mom with two kids, for product recommendations. She bought everything Michelle recommended, no questions asked. They realized how significant the power of this Mom to Mom product recommendation really was. Michelle and Tiffany set out to reinvent how Moms learn about products – and Heard It From A Mom was born.

Heard It From A Mom empowers Moms to share a real product experience with one another. At Heard It From A Mom, we believe there is no better recommendation than from one Mom to another.

We partner with trusted Mom blogs to facilitate this unique way to share great products and services.

Smart brands of the future will follow a very old adage–Mom knows best!

Our Founders

Tiffany Vasilchik, Founder and CEO

Tiffany Vasilchik is a leader in the field of marketing and consulting. For over 20 years she has worked for Nabisco, Pepsi Cola and Faith Popcorn’s BrainReserve developing and marketing Brands. As the Founder of Heard It From A Mom, her personal mission is to abolish the term “Marketing to Moms” and replace it with “Partnering with Moms”. Tiffany lives in NYC with her husband and young daughter. She loves to share her own finds with friends and, needless to say, listens to all of her Mom-friends!

Michelle Newton, Co-Founder, VP Marketing

Michelle comes from the world of advertising, developing campaigns for big brands and working with large agencies. She has worked with JWT and Y&R on major brand campaigns, and also consulted with Faith Popcorn’s BrainReserve. Michelle was born in Australia, is married to an Englishman and lives in New York with her two young American children. Her international travels, advertising background and experiences as a mother have endowed her with great respect and personal understanding of the power of consumer Moms’ voices. When it comes to Moms, no passport and very little translation is needed. The word travels!

Our Team

Kevin Burke, VP Operations

Kevin Burke is an entrepreneurial businessman in the field of new media and marketing. He has founded and helped develop forward thinking companies including Lucid Marketing, Light Iris and MomsWhoBlog. Kevin has been married to his spectacular wife, Michele, for over a decade. They have two beautiful children, Erin and Conor, and two dogs, all of which keep them continually entertained and young.

Paul Heubeck, CFO

Paul has a 25-year background in corporate finance with specialties in M&A, financial planning and small business operations. Paul has made equity investments and provided consulting and handled acquisitions for a range of companies in the healthcare, industrial components, convenience stores, business forms manufacturing, and luxury hotel and travel industries. He served as CFO / Treasurer of several corporations and co-founded and operated six medical imaging centers. Paul is also an active pilot and holds an Airline Transport Pilot’s license, with multi-engine and instrument ratings, having accumulated over 4,000 hours of flight time. He lives with his wife and daughter in NYC

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