Our Story

Michelle and Tiffany were working together for a prominent marketing company when Tiffany became pregnant with her daughter. She immediately asked Michelle, a Mom with two kids, for product recommendations. She bought everything Michelle recommended, no questions asked. They realized how significant the power of this Mom to Mom product recommendation really was. Michelle and Tiffany set out to reinvent how Moms learn about products – and Heard It From A Mom was born.

Heard It From A Mom empowers Moms to share a real product experience with one another. At Heard It From A Mom, we believe there is no better recommendation than from one Mom to another.

We partner with trusted Mom blogs to facilitate this unique way to share great products and services.

Smart brands of the future will follow a very old adage–Mom knows best!

Our Founders

Tiffany Vasilchik, Founder and CEO

Tiffany Vasilchik is a leader in the field of marketing and consulting. For over 20 years she has worked for Nabisco, Pepsi Cola and Faith Popcorn’s BrainReserve developing and marketing Brands. As the Founder of Heard It From A Mom, her personal mission is to abolish the term “Marketing to Moms” and replace it with “Partnering with Moms”. Tiffany lives in NYC with her husband and young daughter. She loves to share her own finds with friends and, needless to say, listens to all of her Mom-friends!

Michelle Newton, Co-Founder, VP Marketing

Michelle comes from the world of advertising, developing campaigns for big brands and working with large agencies. She has worked with JWT and Y&R on major brand campaigns, and also consulted with Faith Popcorn’s BrainReserve. Michelle was born in Australia, is married to an Englishman and lives in New York with her two young American children. Her international travels, advertising background and experiences as a mother have endowed her with great respect and personal understanding of the power of consumer Moms’ voices. When it comes to Moms, no passport and very little translation is needed. The word travels!

Our Team

Kevin Burke, VP Operations

Kevin Burke is an entrepreneurial businessman in the field of new media and marketing. He has founded and helped develop forward thinking companies including Lucid Marketing, Light Iris and MomsWhoBlog. Kevin has been married to his spectacular wife, Michele, for over a decade. They have two beautiful children, Erin and Conor, and two dogs, all of which keep them continually entertained and young.

Paul Heubeck, CFO

Paul has a 25-year background in corporate finance with specialties in M&A, financial planning and small business operations. Paul has made equity investments and provided consulting and handled acquisitions for a range of companies in the healthcare, industrial components, convenience stores, business forms manufacturing, and luxury hotel and travel industries. He served as CFO / Treasurer of several corporations and co-founded and operated six medical imaging centers. Paul is also an active pilot and holds an Airline Transport Pilot’s license, with multi-engine and instrument ratings, having accumulated over 4,000 hours of flight time. He lives with his wife and daughter in NYC…

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Encouraging approach of mothers to eat nutritional diet for the kids


The nature of kids tends to imitate their mothers as they spend more time around them in the home. Therefore, they start trying to be like their moms and immediately learn to smile like their moms, making noises also that are quite similar.

From this, mannerism comes to the kids. Likewise, eating is not totally another domain here as the food choices, cooking meals and eating have an influence on the healthy eating habits of the kids.

Children learn very much from the fitness as well as nutrition behavior of their mothers. They think of them as their role models as per their attitudes based on food preferences. According to the health experts across the globe, it is the responsibility of the moms to provide a proper balanced diet to their children.

Healthy Eating Habits

  • From researches, it has been found that the kids who have their meals with their mothers tend to have a food interest towards eating more and more vegetables, dairy products as well as fruits which are the most balanced diets.
  • With this approach, moms can raise their children to become high-achieving, well-adjusted as well as healthy lifestyles in future. Family meals have a very positive impact on the academic achievement of the kids also. In addition to it, balanced diets infuse self-esteem among them due to the healthy aspects associated with it.
  • Most of the kids look for fun foods, and they tend to follow their friends and classmates for these. However, it is the responsibility of the moms to choose what the kid should eat or not as these fun foods many a time are the causes of childhood obesity.

Responsibility of the moms

Guiding the dietary plan for a child is a very delicate work, and there is no doubt about it. It determines the eating habit of a kid and the responsibility of the mothers is huge in such case. A mother should encourage the child to make a healthy and nutritional choice when it comes to balanced diet, but moms should not hover or pester too much when it comes to the eating habits and food choices of the kids.

They have to take charge with the help of presenting the balanced foodstuffs; nevertheless, they shouldn’t directly teach the kids that some foods are bad.

Don’t negotiate with your kid like the number of bites, he/she going to have before getting the dessert. It is the job of the moms to try new kind of nutritional foods now and then as the kids show no particular interest in the balanced food if you don’t change them often. In other words, try not to limit the palate of the kids otherwise you will get trapped in fixing the meals.

Most of the mothers, therefore, present varieties of nutritional food products even though the kid refuses to eat. In these circumstances, try to encourage the child that his/her favorite food will be given to him at the snack time. Skipping a meal is not healthy for the child, and if you think that by this approach you can force the kid to have a healthy diet, then you are wrong.

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